Moms Against Climate Change

Please watch the following video:

http://www.youtube.com/watch?v=YwrrikNeFZg&feature=player_embedded

The issue of climate change comes to surface in the commercial from a whole new perspective: the future generations that have to deal with our mishaps. The group, Moms Against Climate Change, created an astonishing image of kids rioting in the street with signs rejecting climate change while brutal police officers watch. A mad chase ensues, showing the children falling and fleeing from the merciless men. A few ways to view this video include gender and age. Some things to think about: To what extent does the use of children in this commercial impact our opinion on climate change? How does the group that created this video present themselves through it? How effective is this commercial? Which emotions did this bring out in you as an individual and how did the commercial elicit them?